Skip to main content

A Step-by-Step Guide to the Interaction Design Process

Here are several most commonly-seen mistakes in interaction design process:

1. Immediately start to drawing when the product manager put forward a needs.

2. Check competitor products during the design process while there is no specific category.

3. Be obsessed with some design details too much

4. Submit a design scheme without any design process but only results.

Mistakes above may lead to consequences below:

1. Getting lost in problem solving or linger on the surface of the problem forever.

2. Relying too much on brainstorming without theory guidance.

3.Often being challenged by others but cannot convince them with objective reasons.

4. Having trouble with assess the value and effect of the design

Designers can follow the process below to comb the needs and put forward well-founded and scientific design scheme.

scientific design scheme

Step1: business direction.

In business direction, the most important thing is to understanding the needs and specify design standard. Only when we figure out product, experience and data index can we obtain a criterion before making further design steps. Even in further interaction design process, designers need to recheck the goal while encountering divergences. What benefits the gold worth sticking to, all the rest should be left out. Designers need to pay attention to the data index and must ask product managers for a certain index. The certain index can be business index like turnover and user quantity or user behavior index like click rate and staying rate, besides, it also includes user’s feedback index like favorable rate and recommendation value. Whatsoever, you must get a data index, otherwise all the design afterwards will be unreasonable and all the disputes will make no sense. Remember, no one likes to do something that cannot be decided by value.

Step2: Combing the current situation.

Combing the current situation

In step2, you need to collect the current related product data including what is mentioned in step1. Yet if allowed to, you can compare the data with other similar or same product dara.

For example, once you get the competing product data, you can directly do the comparison to see the difference in the core data; if there is no competing product, you can also do the comparison between different user story and scenarios in your own product; if you got nothing, you are still able to compare with previous data.

In the part of user persona, all you need to do is to compare “target user personas” with “real user personas”. You need to make it clear whether the data discrepancy comes from the product design or the user features.

When you have done the data analysis, the current problem of the product will emerge automatically: which index is under the expectation? Which index can be increased in the future? All of these will be the key points of further optimization.

Step3 Competing product analysis

Competing product analysis

To avoid the haste in interacction design process, we need to comb and analyze the competing products in advance. I will firstly point out what most people do - making competing product analysis a game of “spotting the differences”.

In other words, most people love to put the screenshots of one competing product to see what is different. They indeed submit a competing product analysis report, which, is in fact all about facts and you can not even read a word of analysis.

Even the products of the same category differ a lot. As a result, we can not simply look for difference on the interface. I highly recommended designers to get out of the design background to have a fresh look at the competing products. This will truly help you to become professional and subjective.

Therefore, the final analysis result should be in a “subject+image”analysis form. For example:

In the configuration relation ship of image, title and description, how many Apps put the text on the left side and images on the right? How many Apps are in the up-down structure? How many Apps are in the nested structure?

In the evaluation system, how many Apps adopt 3 ways? How many adopt 4? 5?

Theoretically, the number of these interaction solutions are exhaustible, so you can infer the trends of the current environment.(unless you want to make a bizarre and unique product.) By the way, as a designer you should be open to external resources in case that you unconsciously get trapped in a vicious circle.

Step4 Have a comprehensive design strategy

Have a comprehensive design strategy

Describing the goal in detail is a very effective design key point that is east to be neglected. We have to remind ourselves over and over gain what we are doing instead of being caught in endless details.

The key point of experience can be in this form: letting users learn to use the product easily; letting users have more customized choices; letting users use the product with higher efficiency.

The design strategy can be in this form: lowering the threshold of the product; deepening the information hierarchy; using new design languages.
The design method can be in this form: providing guidance; classifying infographics and showing the right information on the right time; using the interaction visual design that is corresponding with the whole App style.

Perhaps some designers take this literal descriptions as redundant, but it is actually very important and should not be skipped. When you finish the intellectual work you will find it’s very easy to do the rest according to the strategy and method and it is far more efficient.

Step5 Make the design scheme

At last, you will just realize the design scheme is already formed in the interaction design process.

design scheme


Popular posts from this blog

User Experience Model: Measuring And Understanding Behavior of Users

A good user experience is one of the key success factors for digital business models: How do the users discover the website or application? Do they abandon or leave? Do they use them regularly or even recommend to others? These are about the question of the user experience (UX), which can be measured with specific user experience model. Now, let me show you how to do it.
The performance of digital media can be traditionally controlled by technical metrics such as page impressions, retention time, or conversion rates. They can indicate the behavior of the users on the site, but they don’t predict its cross-platform behavior as well as its behavior outside the product. Either good or bad UX will influence not only the direct use of the product usage, it also has an impact on the brand perception and the customer's behavior. It is, therefore, worthwhile to use the canon of the key performance indicators (KPI) and to raise them regularly. In order to understand the causes and the eff…

UI Designer Salary Research of 2017 in the United States

In recent years due to the rise of mobile internet, it has led the popularization of UI design. Nowadays big internet companies are increasingly focused on interaction design and user experience, and several internet behemoths have established UI design departments one after another. As people expect more on user experience of internet products, UI has increasingly become the core concern of products. UI design will certainly become more and more popular, and UI designers will certainly have a bright future. This article makes a detailed analysis of the report of UI designer salary research in United states.
1. How much does an user interface designer in the United States make?
The average user interface designer salary in the United States is approximately $89,106. This UI designer salary research obtains its information from 10,591 data points collected directly from employees, users, designers from top design communities, and job advertisements on Indeed in the past 12 months.

Do Web Design Without Coding Knowledge? You Need to Change

In 2010, the difference between designers and developers was obvious in their choice of pants. While designers put on skinny jeans in combination with MacBook, doing web design without coding knowledge, developers came to work in cargo pants and with their own keyboard. The two groups differed not only in their way of working, but were also two completely different types of people.

However, it is the usual stereotype. In the last six years, the development of web design has clearly advanced. A wealth of new devices, technologies and tools have been added. In contrast to 2010, nowadays visually overloading designs are no longer in fashion, and but minimalist designs are in demand because of the massive spread of mobile terminals. The minimalistic model of flat and material design can primarily be seen as a visual response to the technical changes. This development makes user experience play a more importance role in web design.
From the perspective of designers, therefore, a clear sep…