Skip to main content

Beginners' Guide on Why and How to Make Web Design Mood Board?

If you are a new-starter, you may ask what the web design mood board exactly is. It’s often used when designing for website’s user experience and helpful for delivering your organization’s personality, branding guideline as well as communication style. This method is based on a consensus that the pictures are more persuasive than the text, and it’s somewhat like the “Inspiration Board” and “Story Board”.

Sometimes, the visual designers may spend a long time completing a pretty fine and high-quality design, but only to find the final results cannot meet the needs of the users. A majority of users in fact don’t know what kind of design they need before the final product comes out, but it’s easy for them to determine whether the deliverables are up to their own preferences and expectations.

In this case, it’s of great importance to understand the demands and expectations of users so as to prevent vast time and energy from being invested at a wrong place. Here, the use of mood board in web design is the most effective way to sample ideas for design elements and make aesthetic decisions before the design process begins.

Instead of talking about the mood boards in UX design, here let’s dig into the details of web design mood board.

What Is Mood Board on Earth?

As an indispensable process for web design, the mood board is a collection of those visual elements which are related to the product and design theme, including colors, images, pictures and so on. All of those can encourage emotional reactions and thus will be the trusted references for design direction.

It helps designers in understanding the needs of visual design and extracting the color scheme and visual style in order to guide the design process. That also acts as a source of inspirations for designers.

Why to Make Mood Board?

From the standpoint of design, the main benefits of mood board include:
1. In the early stage, it provides an overview of the product’s personality and helps to create functional prototypes of the product.
2. By using the web design mood board templates, anyone can easily make a color plate and get the image style.
3. This will reduce the repetitive changes in the near future.
4. It makes sense to explore and understand the real needs of users.

How to Create Mood Board Effectively?

Step 1 – After the internal discussion and collecting the user research results and branding/marketing strategy, we can get the experience keywords. Once the experience keywords are settled down, designers will get started on confirming the visual style of the product. Based on that, they can start the prior communication with the users. 

Make experience keywords

Step 2 – Engage the users, designers as well as the decision-makers into the process of collecting the mood Board elements. This can be done by Google search or the materials posted on newspapers and magazines.

Collect mood board materials

Step 3 – Collect everyone’s mood board in line with qualitative interviews. This can involve the reasons for choosing a picture, which will help digging more stories and details behind the scene. Note that, the images in the mood board represents the intentions and emotions of users, and it’s better to use text to understand the emotional tendencies of users.

Understand user emotional tendencies

Step 4 – The last but not the least step in web design mood board is to classify the pictures and images in accordance with the keywords. This requires extracting the color, color scheme, the material mechanism and other characteristics. This will help establish the visual style of the final output.

How About Making Prototypes Based on Mood Board?

Having had a rough introduction to the web design mood board, we can see that an exquisite and accurate mood board can help designers better understand the intentions and mood that users might have. There are a number of web design mood board examples on the web, and all of them are full of flexibility and easy-to-use.

Another highlight is we can build the prototype of product based on it. If you are in search for a simple-yet-powerful tool to turn your ideas into functional prototypes, then you cannot miss out Mockplus. Its highly-visualized interactions and ready-made UI elements (such as 3000 icons) will make you design faster, smarter and easier. Enjoy the ride

Comments

Popular posts from this blog

What? You Are Still Doing High-Fidelity Prototype Slowly?

Have you ever spent half a month designing a high-fidelity prototype, but it was denied within a few minutes? So much time and energy have been spent but in vain. I have met similar things so many times. However, such tragedy can be totally averted: the rapid low-fidelity prototype is a wise choice in prototype design.
1. What is a high-fidelity prototype and a low-fidelity prototype?
Low-fidelity prototype: it only focuses on functions, structures and processes; it only provides the most simple frameworks and elements; it generally does not provide color, butexpresses itself in grayscale.

High-fidelity prototype: it provides more visual details; it is almost equivalent to a UI effect picture, and only needs to replace the actual data and materials in the development process.

2. Why make a low-fidelity prototype?
In product development, the goal of a prototype is to express its ideas, functions and content, in order to get feedback and improve the product. The most important challeng…

User Experience Model: Measuring And Understanding Behavior of Users

A good user experience is one of the key success factors for digital business models: How do the users discover the website or application? Do they abandon or leave? Do they use them regularly or even recommend to others? These are about the question of the user experience (UX), which can be measured with specific user experience model. Now, let me show you how to do it.
The performance of digital media can be traditionally controlled by technical metrics such as page impressions, retention time, or conversion rates. They can indicate the behavior of the users on the site, but they don’t predict its cross-platform behavior as well as its behavior outside the product. Either good or bad UX will influence not only the direct use of the product usage, it also has an impact on the brand perception and the customer's behavior. It is, therefore, worthwhile to use the canon of the key performance indicators (KPI) and to raise them regularly. In order to understand the causes and the eff…

UI Designer Salary Research of 2017 in the United States

In recent years due to the rise of mobile internet, it has led the popularization of UI design. Nowadays big internet companies are increasingly focused on interaction design and user experience, and several internet behemoths have established UI design departments one after another. As people expect more on user experience of internet products, UI has increasingly become the core concern of products. UI design will certainly become more and more popular, and UI designers will certainly have a bright future. This article makes a detailed analysis of the report of UI designer salary research in United states.
1. How much does an user interface designer in the United States make?
The average user interface designer salary in the United States is approximately $89,106. This UI designer salary research obtains its information from 10,591 data points collected directly from employees, users, designers from top design communities, and job advertisements on Indeed in the past 12 months.
Ple…