Skip to main content

Ineteraction Design Thinking Process before Getting to Prototyping

Before I introduce the interaction design thinking process, I prefer to point out two common mistakes firstly that may lead your interaction design into a dead-end.

1.Design just by imitating

I do not say that referring to good competing products is not right. As a reminder, I mean that if you begin to draw something on a prototyping tool“just by”imitating existed products rather than something in your mind, you are in fact getting yourself hopelessly trapped in a negative thinking set. Maybe someone you know got successful in this way, but believe me, the possibility that things could go wrong is far more overwhelming than the chance that you are the one.

2. Never look before leap

I often recall the time I became an interaction designer. I was young and full of creativity at that time. But as a senior designer, when I look back into the old days, I suddenly realize that something is not right. I had wasted too much time on the flow charts. It’s a natural weakness of human that if a man got a plan in his head, he cannot help to do it immediately. Unfortunately, an interaction designer is not only a flow chart producing machine. I’d like to admit that the flow charts that I draw without any design thinking process are eventually all dumped as rubbish.

 interaction design

Now, let us get to the point. What is a professional interaction design thinking before one actually starts prototyping?

1. If you miss the early-stage discuss about product requirement, please make it clear.


For example, once I was working on a project. It was very clear in the PRD that a news module should be added into the current product. The interesting part was that if I really made the module about news which I could nail in an hour, the product would fail. Luckily, I sniffed something else out of the PRD and I kept asking the PM for 3 mroe hour to dig out some other internal latency. Consequently, users would stay longer after using that product and be fed with more marketing information. The little “staying longer” in fact saved a another product line of my company at that time.

2. Even if the function list is there, please comb the information framework again.


 function list

Professionals never look down upon the information framework which is vital to construct the product structure. In this process, you will not only have a more thorough understanding of the logic relationship among the modules but also discover the latent connection among them. Nowadays, we can often see four modules in an App like they are stiffly tied together because the product lacks the structure design thinking process.

3. Control the rhythm of prototyping instead of being controlled by it.


prototyping

Some designers love to finish every details of the main interface in a row at the early stage of design (like drawing something that never will be modified). The fact is that he will just find himself lost if the proposal fails. Recent years, we change the way we do things. We only do the new functions and interface in prototyping without considering how it will be shown on a larger scale. Isn’t it the original goal of prototyping? That is, expressing your ideas with simple components in the design thinking process.

Comments

Popular posts from this blog

What? You Are Still Doing High-Fidelity Prototype Slowly?

Have you ever spent half a month designing a high-fidelity prototype, but it was denied within a few minutes? So much time and energy have been spent but in vain. I have met similar things so many times. However, such tragedy can be totally averted: the rapid low-fidelity prototype is a wise choice in prototype design.
1. What is a high-fidelity prototype and a low-fidelity prototype?
Low-fidelity prototype: it only focuses on functions, structures and processes; it only provides the most simple frameworks and elements; it generally does not provide color, butexpresses itself in grayscale.

High-fidelity prototype: it provides more visual details; it is almost equivalent to a UI effect picture, and only needs to replace the actual data and materials in the development process.

2. Why make a low-fidelity prototype?
In product development, the goal of a prototype is to express its ideas, functions and content, in order to get feedback and improve the product. The most important challeng…

User Experience Model: Measuring And Understanding Behavior of Users

A good user experience is one of the key success factors for digital business models: How do the users discover the website or application? Do they abandon or leave? Do they use them regularly or even recommend to others? These are about the question of the user experience (UX), which can be measured with specific user experience model. Now, let me show you how to do it.
The performance of digital media can be traditionally controlled by technical metrics such as page impressions, retention time, or conversion rates. They can indicate the behavior of the users on the site, but they don’t predict its cross-platform behavior as well as its behavior outside the product. Either good or bad UX will influence not only the direct use of the product usage, it also has an impact on the brand perception and the customer's behavior. It is, therefore, worthwhile to use the canon of the key performance indicators (KPI) and to raise them regularly. In order to understand the causes and the eff…

UI Designer Salary Research of 2017 in the United States

In recent years due to the rise of mobile internet, it has led the popularization of UI design. Nowadays big internet companies are increasingly focused on interaction design and user experience, and several internet behemoths have established UI design departments one after another. As people expect more on user experience of internet products, UI has increasingly become the core concern of products. UI design will certainly become more and more popular, and UI designers will certainly have a bright future. This article makes a detailed analysis of the report of UI designer salary research in United states.
1. How much does an user interface designer in the United States make?
The average user interface designer salary in the United States is approximately $89,106. This UI designer salary research obtains its information from 10,591 data points collected directly from employees, users, designers from top design communities, and job advertisements on Indeed in the past 12 months.
Ple…